Blonde Revival Purple Toning Shampoo

$51.00 incl GST

8X the toning pigments* for our coolest blonde yet.**Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result. Low-lather shampoo developed to maximise toning benefits while cleansing hair. Sulfate cleanser-free formula, gently cleanses without stripping hair.

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Sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping. When used with blonde revival purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde colour – Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• 97% naturally derived*
• Ideal for blonde, grey or naturally silver hair

• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free
To achieve the best deposit and neutralising benefits from blonde revival™ purple toning shampoo, we had to balance the cleansing ingredients with the violet-rich mineral pigments. This resulted in a formula with lower lather but superior toning benefits.

Sulfated Cleansers
Mineral Oil
Synthetic Fragrance

Aveda’s own pure-fume aroma with osmanthus, certified organic orange and cedarwood


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