02 Mar Gess in Taiwan
FROM CANBERRA TO TAIPEI – CANBERRA SALON LAUNCHES NEW COLOUR AND CUTTING SYSTEM IN TAIWAN
MARCH 25, 2015 – The launch of a new professional colour system by luxury hair care brand, La Biosthetique, saw one of Canberra’s hair industry heavyweights presenting live on stage in Taipei recently.
The launch was part of La Biosthetique’s successful expansion into Hong Kong and the Asian market and local salon group La Bimbi Salons, is a flagship for the company in the Canberra region.
In an iconic gallery-style space at a former sake factory, a crowd of nearly 400 hairdressers from across Taiwan watched as Australian guest artists’, Gess Mazis (Director or La Bimbi Salon and Spa group) and Alexander Fuchs (La Biosthetique’s Australiasias Creative Manager), demonstrated the new colour system’s versatility, strength, and brilliance. A dozen models shared the stage and were live-prepped with bespoke colours by Alexander with Gess wowing the crowd with new cutting techniques.
Gess said, “I see the results of these products every day and I am proud to be an ambassador. The launch in Taiwan is a significant step for the company and I was honoured to be selected by La Biosthetique to represent them at the event. It’s great recognition”
Gess and Alexander continued the week in Taipei with PR appointments and press interviews for Taiwanese magazines and TV stations. They finished the week with a Hair and Fashion photo shoot for Taiwan’s best-selling hairdressing magazine and two Trend Collection events, educating the network of La Biosthetique salons on the latest cuts and colours.